DESIGN STORY // IGNITION 911
What’s it like designing cars for a living? It’s both romantic yet frustrating.
Our design team has a collective experience of working for Porsche, Audi, Mercedes, Honda, Mazda, etc, etc. You get the story… The fact is, we’re a bunch of car geeks, artists-at-heart, with a love for great design. When management gives us the go-ahead to develop an unmistakable form for the next iconic car, but leaves out budget for the details, it strikes a dagger into our hearts.