THE NEXT GENERATION HYUNDAI VELOSTER.
The search for an iconic DNA for a staple proportion translated to an integration of both retro and futuristic styling developments in effort to define a sense of timelessness. Technical purity in details and cutlines contrast against friendly optimism conveyed through its volumes. An evolutionary overall proportion was defined to retain the unique character of the outgoing generation Veloster.
This project was completed at Hyundai Design North America with a timeline of 7 weeks. The model was developed in 1/4 scale clay and finalized in CAD.